Humans are visual creators, so reaching out to your target audience with visual assets is effective. Due to this reason, using video marketing to promote your business is a natural fit. However, just like any other resource, you must understand how to use it to get the best results. Digital signage technology is continuously growing, and it is quickly becoming a must for businesses trying to streamline services and increase income streams. Everywhere you look, it tells you what to eat, where to go, and what to purchase. Content creators are creating media assets for enormous screens across the globe.
Using digital signage and the software that goes with it can provide you with many new options for your store displays, and you may be able to impact your consumer base significantly. 68% believe that it will increase their purchasing of advertised products. 44% said it would persuade them to buy the advertised goods rather than a product they had previously planned to buy.
Let’s discuss how to use it in the modern market.
Digital signage in business
Digital signage covers such a wide range of displays and signs there are countless ways to use it in a business. Traditional printed business signage can only do so much, and digital signs can do more. Customers will be more engaged if they are interactive. You have complete control over every sign in your store, ensuring that they are constantly accurate and up to date. Because digital signs are so simple to set and alter, they allow for more timely and seasonal business displays.
With the rising trend of shopping online, physical stores must stand out to remain competitive. Appearance is important, and you must do everything possible to attract customers.
It is easy to improve the appearance of your store, and it only takes cleanliness, eye-catching details. Even having an “open sign” at the front of your shop is very important, it informs customers that your store is open for business and serves as an invitation at the door. People may get concerned about the cost of a commercial solution but using smart TVs as indoor displays is one of the recent trends in digital signage, reducing the initial investment cost.
Is it worth it?
Before answering the question above, let’s discuss the rise of digital signage in the past and in the future. This will show if it is worth it or not. The simple thing is that the growth of sales in the market increases, global market revenue was $17.23 billion in 2018 and is projected to grow by 8.1% annually to $32.12 billion by 2026 according to Allied Market Research. This also illustrates the craze of digital signage, and remember it; the stat doesn’t rise without the effectiveness of use.
To address our first question, digital signage can be a good investment. Modernization has made the business industry much easier and more effective promotion. Today, old solutions are eradicated due to the advanced feature devices.
A cloud-based solution is the best option for modern marketers to attract customers to their stores. Cloud-based digital signage refers to a network of servers that enables businesses to securely store their content while saving time and money.
Also, cloud-based software manages and changes digital content from anywhere and any time. This technology has revolutionized the market.
Here we have discussed some of the benefits of a cloud-based system.
Reachable from anywhere, anytime
Because today’s solutions are mostly cloud-based, you can access it from any location at any time if you have an internet connection. There is no need to invest on expensive hardware and servers.
Content can be changed remotely or scheduled
Content can now be uploaded and scheduled from anywhere using modern software. You can manage, control, and design your media content using a web software and networked media devices. As a result, your content will never be embarrassingly incorrect or outdated.
Budget-friendly and easy to implement
Servers and IT support are expensive, yet on-premise solutions necessitate both. The costs will be significantly lower because a cloud-based solution does not require IT assistance or a separate server. Furthermore, digital signage software does not require the same level of upkeep or electricity, and it receives free updates.
When it comes to setting up cloud-based applications, no technical skills or IT experience is required. The technique is simply plugging a player or a device that connects into the digital display. Users can then begin managing their material by clicking their player to the dashboard.
Remote control and automatic software updates
Cloud-based digital signage networks enable you to sign in and manage them from any location. You still have total control of your content displayed on remote screens directly via cloud based interfaces. Want to play a video only in a specific area at a particular time? It’s just a few clicks away.
Cloud-based solutions provide free and automatic software updates, and it automatically updates its software with new features whenever new updates are released.
Application areas of digital signage
Restaurants
Restaurants frequently use digital signage to display information such as television menu boards, sell products, and enhance the entire dining experience.
Here are some ways how digital signage is used in restaurants;
- Boards for displaying wait times
- Distribute product offers digitally
- Make a digital menu board
- Distribute social media
- Items for upselling
- Building community
Schools
Digital signage for schools is a fast and cost-effective way to distribute information to school staff and students. Digital signage is used in school in the following ways;
- Clock
- Announcements and Event Promotions
- Class Room Changes
- Teacher Absences
- Advertisement
- Improve Recruitment
- Lunch Menus
- Maps to the Campus
- New Intranet Solution for Internal Communication
Churches
Church solutions usually consists of video wall displays and outdoor displays that provide information to both members and non-members. Churches, both inside and outside, can benefit from digital signage to better draw the community’s attention for the following purposes;
- For sermon posters.
- To engage your congregation with social media
- To facilitate learning
- To display prayers experiences
Conclusion
Hands down, digital outperforms static. As a result, businesses succeed when they engage customers in the digital realm. Digital signage distinguishes itself by delivering dynamic graphics and interactivity that attracts and retains customers.
Research shows that 63 % believe digital signage advertising “catches their attention.” This verifies digital signage’s stopping power, as consumers perceive it to be more original and engaging, as well as less annoying, than both traditional and online media.