The act of gifting is a skill, which very few people realise, and even fewer people try to master. However, it’s an important life skill that has been a part of human tradition for as long as we can remember. Although we don’t exactly bring tributes to our kings and queens anymore, fundamentals of the concept have not changed much even after several millennia.
A gift is still meant to create or maintain a positive impression and relationship with the intended recipient of that gift. However, things have certainly become a lot more complicated than before, as far as both the official and the unofficial rules surrounding the gifting process are concerned. Whether you adhere to the concurrent social rules in your personal life is your own choice, but when it comes to corporate gifting of any kind, here are five rules that you should never ignore.
Adhere to Company Policies, as Applicable
As mentioned, things have changed a lot and the act of corporate gifting is now more complicated than it was ever before. Therefore, you need to be aware of the company policies regarding corporate gifting in general. For example, gift exchanging between colleagues is encouraged on special occasions, but you must adhere to the set budget limits and other restrictions, as set forth by the HR department. This is important because an inappropriate gift might be rejected, poorly received, or it might send the wrong message.
Know the Different Segments of Business Gifts
Business gifts can be separated into different segments, based on who the gift is intended for, what the purpose of that gift is meant to be, and the importance of the intended recipient(s) in relation to business.
If you are in charge of sorting and selecting the gifts before an event, you should pay special attention to creating those segments with the total budget in mind.
Bespoke Business Gifts for Important Clients
At the same time, when you are trying to impress, land or maintain an important client for the company, your options would be much more lenient and mostly based on the client’s preferences. Personalisation and presentation of a bespoke business gift is an artform and good things happen when you get it all just right. To learn more about bespoke client gifts or business gifts in general, pay a quick visit to Boxlocal.
Personalise Gifts Whenever Possible
It is impossible and impractical to send all employees, partners, associates, colleagues, and clients exactly what they want, but there are different degrees of personalisation between generic corporate gifting and bespoke client gifts. Personalisation can be as simple as including each intended recipient’s name organically into the attached message, or it may involve preparing a personalised, bespoke gift box that’s only meant for one particularly important client.
Prioritise and create a budget for each of your separate segments of business gifts, before deciding on customisation options. Nevertheless, it is recommended to always add at least that minimum degree of personalisation to all business gifts, so that they don’t end up feeling generic to the recipients. A generic corporate gift of little value will not be able to create a favourable impression on anyone, and that’s both a waste of opportunity and resources.