What is interactive content?
Interactive post content is any form of content that a website visitor or user can interact with. Common types of interactive post content include click-based graphical animation, Cinema8, stand alone apps, and interactive maps.
Why does interactive content work so well?
Why do so many content marketers see interactive content as the “next big thing”?
Engagement is key when it comes to content marketing. You don’t want people landing next to you and bouncing there. At best, the content should have an emotional impact on the reader. Emotions like excitement, desire, surprise… These emotions help people connect with your brand, which helps them make sales and gain leads.
However, with static content, this kind of feeling is irritating. For example, the UK Times interactive study of “snowfall” is far more emotionally persuasive than the average blog post.
According to Cinema8, 33% of marketers say it’s hard to get a user’s attention. In a world of diminished attention, interactive content can (and hold) people’s attention longer than blog posts and videos.
However, it is still very rare. Therefore, you can make your content stand out by creating something interactive. This means people are more likely to share (and link to) your content.
For example, a few years ago we published a list of almost all SEO tools on the market.
We’ve also added an interactive filter at the top of the page to make your content stand out.
In this way, users can quickly find the most suitable tool for them.
And this little interactive component is one of the main reasons why our post has shared 21,772 so far.
Best exercise
Make your interactive post content beautiful and fast
One of the hardest things about interactive content is downloading it quickly and fun. But both are important to your success.
As for animation, it could be less. Use Google Page Speed Insights and Ping Dom to measure page load speed and get recommendations for even faster speeds.
Explain how you will use it (both mobile and desktop). For example, an SEO tool entry adds a simple subpoena to make it clear that users can filter the list.
Various types of interactive post content
There are many types of interactive content. Here is a list of interactive post content types you can try:
Tools and calculator
Vote, vote, test
Interactive charts, maps, timelines
Application
Interactive quiz
Interactive whitepaper
360 degree video
Forums, cinema8, questions and answers / AMA
Interactive info graphic