Don’t you just love the feeling of leveling up in a video game? Well, thanks to technology, you can experience the same feeling while shopping online. There are many reasons business owners and marketers should gamify the online shopping experience.
Gamification is fun! However, it is overlooked by many leading organizations. But the truth is that gamification for WooCommerce can be the “magic wand” an online store needs to turn the tables in its favor. My advice? Gamify your WooCommerce store to experience a spike in daily traffic, sales and engagement.
What is Gamification?
Gamification is the process of adding game-like elements in a non-game context like online shopping. Gamification is currently present in almost all industries with the optimum goal of educating, engaging, and entertaining your potential audience. Gamification is a modern way to solve common problems in eCommerce, like abandoned carts and low prices.
How to Gamify Your Online Store?
If your online store is on WordPress, then gamifying is pretty easy. All you need to do is install a plugin for gamification. myCred is an exceptional plugin for gamification in WooCommerce that allows you to reward your customers in the form of points, ranks, and badges. Other than that, there are several add-ons that enhance the functionality of this WP plugin. A few notable add-ons that you should keep in mind for your online store are;
- myCred WooCommerce Plus
This exceptional add-on helps you reward your customers comfortably. Also, you can create coupons and permit customers to redeem the points they have. Apart from that, customers can make partial payments using coupons or the points they have earned.
- myCred WP Simple Pay
This free add-on is a WordPress payments plugin that lets you accept payment from customers. It specifically runs with the Stripe payment service. Another thing that was thought of was that customers who pay online through this payment platform should be given a certain number of points.
Gamification Strategies to Boost Online Sales
No one wants to buy from a store that treats you poorly. Customer experience is a crucial aspect in the modern era that will determine whether a business will be successful or not. According to research, around 88% of all companies prioritize the customer experience.
Once you motivate your prospects with a clearly defined points system, they are more likely to behave the way you want, eventually increasing engagement and sales.
Here are a few gamification strategies to consider for your WooCommerce Store.
Launch a Loyalty Program
By now, I’m pretty sure you have seen at least one store with a loyalty program. That is because it has turned out to be a healthy technique for attracting new and old customers. If you don’t believe us, take a look at the Starbucks Rewards Program. This organization has stated that its rewards program is responsible for 40% of its sales.
The basic concept behind this strategy is that points are rewarded to customers who regularly buy from them. The points earned can be redeemed to acquire a coupon or simply get what you want without even paying a penny.
Spin the Wheel
Many websites are using this technique to connect with their target audience as well as encourage them to purchase goods. You can request visitors to share their email id in exchange for a chance to spin the wheel. In the wheel, you are free to keep discounts, coupons, and even a “Sorry, better luck next time” slot to have both winners and losers.
Introduce a Quick Product Quiz
A quiz is always a great way to reduce the bounce rate of your online store. You can create a short quiz related to your products so that your audience knows about your product line. Also, you can reward points for every correct answer to encourage users to take more quizzes and regularly visit the site. With the points, they can buy what they want at a discount.
Scratch and Win
Another strategy to convert leads into potential customers is by adding the scratch and win feature. Scratch and win can be considered a digital lottery ticket that will have prizes in the form of points that can be redeemed as discounts. A scratch-and-win popup can strongly impact your site’s bounce rate and traffic.
Final Words
WooCommerce is an amazing WP plugin for small to large businesses that are looking for a straightforward solution to run their online store. This easy-to-use platform lets you comfortably set up and manage your online store. However, due to the highly competitive environment, you need to think outside of the box to achieve your desired sales goals.
Gamification in WooCommerce is the solution that you need. With the help of the add-ons and gamification strategies mentioned above, you can relax and find yourself on the right track to take your sales to another level.