Every brand look for opportunities to make their product line stand out on the retail shelf and packaging can help them in doing so. They try their best to create products that customers love and purchase again and again. However, the product is not enough to get the attention of your customers; you need to come up with packaging that is attractive enough to get the job done. Displaying your packaging in the retail stores is another thing you need to consider. For this, display packaging will play the most significant role. Below we’ve mentioned what is trending right now globally for display packaging boxes. To learn about them, be sure to read this article till the end!
- Colorful Yet Simple
Simplicity has been trending right now! And customers love it. It seems that this trend is not going anywhere soon. However, there is just a slight difference between making an impact on the retail shelves and minimalistic design. You might have seen brands going crazy with the packaging, and others just don’t even bother to be creative. In this competitive environment, every brand is trying to make its place on the shelves. They are fighting for shelf space so that their product can stand out. The higher the brand visibility, the more chances for it to attract customers. In this regard, one trend that has been proven to be impactful is simplicity and minimalism. A minimalistic but still colorful display packaging will play a huge role in the growth of forward-thinking brands that are willing to go a little extra mile to create a shelf impact.
- Premium Display Packaging
Customers want to have that ‘experience’ when it comes to purchasing products, and display boxes play a huge role in that. Display boxes are the extension of the product, and putting your money, time, and resources into making high-quality boxes is what your brand needs to do. Think like a customer a find out what will give you that best experience when you are out shopping for stuff. Determine the best packaging design, style, and material to create a packaging that presents your products in the best way possible when displayed on the countertop or the shelf. Therefore, investing in manufacturing premium packaging will not only attract customers but will satisfy them as well.
- Sustainable Packaging
While making sure your display packaging stands out, and there is another factor that you don’t need to overlook. Consumers are becoming increasingly aware of environmental effects packaging is having on our planet. Plus, brands have started to care more about it. Since everyone knows about the negative impact of packaging on the environment, both customers and brands are contributing to making the planet green again. Fortunately, green packaging has become a trend that we all were waiting for, and indeed it is the way to go in the upcoming years.
- Seasonal Packaging
To promote your products more effectively, you can use nationally recognized seasonal events to create your display packaging. It is really the most cost-effective and unique way of promoting your products. Since the holiday is approaching, Halloween is around the corner, and Christmas is not that far either, it is your golden opportunity to come up with boxes that complement the season very well. Customers also want to get their hands on limited edition packaging. Moreover, custom display packaging is the best and cheapest way to promote your products. If the products are promoted well, you are likely to generate more sales.
- Interactive
You might have seen candies and other food items that are exclusively made for kids often packed in display boxes that attract kids right away. It is because the manufacturers make packaging interactive in a way that kids cannot resist buying them. Furthermore, every brand has started to create their display packaging box more interactive as customers no matter what is age, like interactive things, and packaging is no exception.
- Star Power
Most brands have started to turn to celebrities to grab the attention of their potential customers. This helps their brands to push their product line and make their fans buy them. Most beverages and snack brands use this strategy to attract customers, sell more products, and increase sales.
- Blockbuster Branding
Every parent out there knows how hard it is to escape from blockbuster animated kids movies just like Frozen II or How to train your dragon 3. Brands have taken advantage of this and come up with kids’ products in the packaging that is printed with their favorite animated characters on it. Not only the packaging, the display boxes, or countertop boxes are also printed with these blockbuster characters. It seems to be a trending way of getting the attention of kids.
- Creative
Creativity never goes out of trend! When it comes to packaging, it has to be creative and unique. The competition is very tough out there, and everybody is trying to attract as many customers as they can. In this competitive retail environment, you need to be creative with what you create. Your display packaging will determine if you are going to generate sales or not. Therefore, be creative and think outside the box. This article was intended to take you through some global display trends that are trending worldwide. These trends have proven to be successful marketing strategies, and every brand has started to follow them. So, if you were here to know about what is trending globally we hope that this article has guided you well.