Do your opt-in marketing efforts use the best A/B testing methods? You might be losing out on many potential new subscribers and increased conversions if you’re not.
Split testing is a crucial part of any conversion improvement strategy. “Essential” does not, however, imply “simple.” Thankfully, this manual will teach you all you need to know to do an A/B split test like an expert.
To assist you in generating more qualified leads and increasing your subscriber base, we will discuss several tried-and-true methods for doing A/B tests.
Consider the needs and desires of the people you want to sell to
It’s a terrific technique to get information for hypothesis testing if you ask the people using your product questions. Your A/B testing efforts may be built on top of this sturdy foundation with confidence.
Using a program such as SurveyMonkey, you may pose questions to people who visit your website and get their feedback. A poll that asks users questions like “How can we make the website better for you?” might be shown in the sidebar as one possible solution. And “Are you experiencing any difficulties when attempting to use the website at present?”
There are numerous ways to get information about customers other than just conducting surveys. Interviews may be conducted through email or even over the phone, and in many cases, these methods are preferable.
Think About the Size of Your Sample
The selection of appropriate sample size is an essential component of the A/B testing procedure. You won’t obtain reliable findings if you don’t have a sufficient number of people participating in your survey. It is really promising that there was a positive engagement gain of 150% for a single campaign.
Unless there were just five people who read your work in all, the findings of the test won’t be particularly accurate if you don’t have a large enough sample to work with. Utilizing a sample size calculator, such as the one that can be seen at A/B Tasty, is an excellent method for determining the number of participants that should be included in your research.
If you provide the tool with your current conversion rate and the percentage increase you want to see, it will calculate the number of site visits necessary for you to conduct an A/B test.
Don’t use force to see how well all the best practices work
There are different things to test on each website. You may have read articles like “13 Best Practices for A/B Testing” or “50 Essential Best Practices to Increase Conversion.” Do you really have time to try out everything on that list? In the end, you need results right away.
Cut the list down to tests that make sense for your website and could lead to higher conversion rates for important metrics. For example, it doesn’t make much sense to test your site’s footer design if you want more people to download your free instructions in exchange for their email addresses.
Instead, you could focus on how your download page looks and get a lot more out of it. At the same time, it’s a good idea to get the “low-hanging fruit” off your testing list as soon as possible.
Define your success metric carefully
Before running every test, decide how you will measure success for that particular test. Define one success metric that will be used to choose the winner based on the intended result. Simultaneously, ensure that your success metric isn’t so broad that it’s unmeasurable. Choose something more tangible that leads to your final goal.
For example, most businesses’ ultimate goal is to convert as many visitors as possible into customers. On the other hand, measuring the visitor-to-customer conversion rate may be tough, especially if your sales process is lengthy. In this circumstance, tracking the conversion rate for the intermediate stages leading up to the sales process is much more important.
Make a note of the findings of your testing
For whatever reason, many firms overlook this. Stillio has always kept this as an important step in their A/B testing. This saves you time since you don’t have to repeat exams that you’ve previously completed. It also aids in the education of your personnel and those who will take over for you.
You’ll also have helpful information to assist you in improving your site in the future if you create a library of test results. Furthermore, testing data may provide you with a wealth of knowledge about your clients.
Conclusion
Testing using the A/B method combines elements of both science and art. A/B testing that is done well may enhance conversion rates by making use of both subjective and objective data, such as the results of eye tests, interviews with customers, and other similar activities.